{"id":214,"date":"2019-02-16T02:17:27","date_gmt":"2019-02-16T02:17:27","guid":{"rendered":"http:\/\/www.norbadesign.com\/blog\/?p=214"},"modified":"2019-02-16T02:21:45","modified_gmt":"2019-02-16T02:21:45","slug":"web-design-scottsdale-az-how-to-effectively-leverage-your-online-presence","status":"publish","type":"post","link":"https:\/\/www.norbadesign.com\/blog\/web-design-scottsdale-az-how-to-effectively-leverage-your-online-presence\/","title":{"rendered":"Web Design Scottsdale, AZ \u2013 How to Effectively Leverage Your Online Presence"},"content":{"rendered":"\n

Looking for a Professional Scottsdale Web Design Firm to Update Your Business Site? We’ve Got You Covered – Your Complete Guide on What You’ll Need to Know<\/h2>\n\n\n\n

Hiring a web design firm in the Scottsdale, AZ<\/strong> area can be overwhelming at first. You\u2019re a busy business owner or marketing executive and you want to ensure that you get this hiring decision right the first time. The last thing that you want is a frustrating contractor making your life more complicated. <\/p>\n\n\n\n

This post is your comprehensive guide, leveraging our\nexperience working with clients in this space for years, on exactly all of the\ninformation that you\u2019ll need to make this important decision for the future of\nyour business. <\/p>\n\n\n\n

We will cover everything from if you should even hire a firm\nto complete your website for you (it\u2019s definitely not a right fit for all\nbusinesses out there), to how to properly vet the web design firms you\u2019re\nspeaking with, to some important aspects to look for and demand with the\nstructure of your website, how the content should be written and whose responsibility\nit is to create that content and finally essential digital tools and elements\non your new website that are must haves. <\/p>\n\n\n\n

As always, if you have any questions at all or are\ninterested in a free web design audit, reach out to us now and we will\nhighlight exactly what you\u2019re doing great and what needs to be improved to get\nyour business the results you deserve. Select the contact us button link on the\ntop menu or feel free to reach us directly here: <\/p>\n\n\n\n

Email: Dan@NorbaDesign.com<\/a>
Phone: (973) 922-0049<\/p>\n\n\n\n

When Should You Hire a Web Design Firm to Update Your Website?<\/h2>\n\n\n\n
\"Web<\/figure>\n\n\n\n

Start here \u2013 have you ever asked the question if you need to hire a professional web design firm for your Scottsdale or Phoenix, AZ business? We posted another article (link included here<\/a>) specifically about when it may make sense for your business to use a simple and inexpensive website building platform such as Squarespace or Wix. <\/p>\n\n\n\n

Some things\nto consider \u2013 how much free time do you realistically have to work on your\nbusiness website and what would the return look like if you did decide to work\nwith a professional web design firm? <\/p>\n\n\n\n

The main\nreason why businesses reach out to us and other web design firms in this area\nis that they think the website looks old and outdated and they are too busy and\naren\u2019t really sure what they\u2019re doing to update it themselves. <\/p>\n\n\n\n

The honest\ntruth that is rare to hear from a web design business is that not every single business needs to spend a\nhuge budget to create a customized website<\/strong>. <\/p>\n\n\n\n

At our firm,\nNorba Design, we take a deep dive into your unique business situation and only\nwork with a select number of clients per month where it makes sense for both\nparties to work together on a customized online marketing solution. <\/p>\n\n\n\n

It should absolutely be a warning sign if a business is acting pushy and tells you it never makes sense to go with a cheaper option such as Squarespace or Wix (depending on your situation). <\/p>\n\n\n\n

Now that\nwe\u2019ve established that key distinction, when\ndoes it make sense to invest in a customized website?<\/strong> <\/p>\n\n\n\n

Let\u2019s take a\nlook at the potential return for two example businesses. Business A is a small\nlocal coffee shop. As a new customer acquisition to them may lead to maybe $3-4\nin revenue, and they can only serve so many customers at a time, it makes much\nmore sense for them to go with a cheaper alternative. <\/p>\n\n\n\n

Business B is\na construction company where when they land a new deal it would equate to 6-7\nfigures in revenue for the business. The market is saturated and their\nprospective customers carefully analyze how the businesses are portrayed from\ntheir online presence. <\/p>\n\n\n\n

The return of\ngetting a professional website that converts well is so much larger for the\nconstruction company, they can\u2019t afford to get it wrong the first time. <\/p>\n\n\n\n

What Should You Demand From Your Web Design Firm and How It Impacts the Results Your Website Will Get<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Most web design businesses out there believe they are just\nbuilding a website for their clients. If that\u2019s all a company views it as then\nthat\u2019s all it amounts to. We do things differently at Norba Design. <\/p>\n\n\n\n

We leverage your updated website to act as a sales system\nfor your business that sells for you 24\/7\/365. Not only does it sell for you,\nbut it also builds trust between you and potential clients. <\/p>\n\n\n\n

There\u2019s a big difference between building a website and\nbuilding trust. What does this mean for you and your business website project? <\/p>\n\n\n\n

Strategy, structure and the actual content can be leveraged\nto inspire visitors to reach out if done the right way. <\/p>\n\n\n\n

We don\u2019t fret about the fonts, the color schemes or the\ngraphics we are going to put on the website \u2013 we do an in-depth dive into your\nunique business situation to see exactly what your potential clients are\nlooking for. What headaches and doubt can you remove from your potential\nclients when they land on your page? What common frustrations does your\npotential client deal with when searching and shopping for your\nproduct\/service? Why should your client trust you, how can you put their mind\nat ease (certifications, awards, featured publications, testimonials, etc.)? <\/p>\n\n\n\n

As you can see, there are web design firms and then there are strategic marketing firms that leverage the potential of your online presence to work for you and your business. <\/p>\n\n\n\n

Using Your Business Website as a Sales System – What Are the Main Goals of Your Web Design Firm Building the Site?<\/h2>\n\n\n\n

This is another area that is often overlooked by other web\ndesign firms. Keep it simple, if you could choose an ideal scenario for every\nwebsite visitor what would it be? <\/p>\n\n\n\n

Let\u2019s use an example of a financial services firm based in\nNew York City. Here are some bullets of the sales system and buyer journey\nthey\u2019d like to see: <\/p>\n\n\n\n

  1. Their qualified lead (age, income level,\nretirement status, etc.) searches for a keyword their website is ranking on the\n1st<\/sup> page for (utilizing SEO strategies) such as \u201cbest financial\nadvisor NYC\u201d <\/li>
  2. The lead clicks on their page and immediately\ngets a sense of this firm\u2019s professionalism and experience from the intro\nwebsite section. <\/li>
  3. The main call to action catches the lead\u2019s\nattention and they click a link or a button. Let\u2019s say it\u2019s a \u201cLearn More\u201d\nbutton that leads to this firm\u2019s competitive advantage. <\/li>
  4. The lead goes through the sales system and\nlearns about the competitive advantage, why this business is an expert in their\nfield, how many happy customers they\u2019ve helped, and most importantly \u2013 it\u2019s\nclear and obvious how they should reach out (emailing, calling, filling out a\ncontact form, etc). <\/li><\/ol>\n\n\n\n

    Most web designers craft a website structure and create the content based on what they’d like to hear. This is completely wrong, you need to get into the minds of the target client \u2013 what keeps them up at night, have they been burned in the past by another firm providing similar products\/services, etc. <\/p>\n\n\n\n

    Once again, there\u2019s building a website and then there\u2019s\nbuilding a carefully-crafted sales system. At Norba Design, we do things\ndifferently and help you build trust with your online presence.  <\/p>\n\n\n\n

    Essentials For Your Website – Don’t Work on a New Project Without Ensuring Your Web Design Firm Is Incorporating These<\/h2>\n\n\n\n

    Whether you decide to work with a professional web design\nfirm or to do it yourself, the following tools are absolute essentials to add\non to your website to get the most out of it: <\/p>\n\n\n\n

    1. Google Analytics<\/strong>
      1. This is a must have for any business website. This free tool provides detailed results of how many visitors are landing on your website, where your website visitors are located, how long they stay on the page, and how the engagement is overall. Anyone with even small amounts of web design experience can set this up. <\/li><\/ol><\/li>
      2. Google Search Consol<\/strong>e \u2013 Free Tool <\/strong><\/strong>
        1. This is another free Google tool that expands and links in with Google Analytics. What this will do is provide key metrics around what your visitors searched in Google to find your business. This can greatly help with search engine optimization (SEO) campaigns to see what is working and what isn\u2019t. If you\u2019d like to learn more about SEO, we posted an article here<\/a> that gives you a brief overview. <\/li><\/ol><\/li>
        2. GT Metrix<\/strong> \u2013 Free Tool <\/strong><\/strong>
          1. Simply copy and paste your website link and this will provide a detailed report for how quickly your site is loading and any potential speed errors that can be resolved. Don\u2019t let your web design firm take shortcuts \u2013 demand good scores here. The general rule of thumb is that any website loading longer than 4 seconds is unacceptable and anything under 2 seconds is going to help with SEO rankings. <\/li><\/ol><\/li>
          2. The Functionality to Create Blog Posts\/Article<\/strong>s <\/strong><\/strong>
            1. Posting great content on a consistent basis (once every week or two) is going to not only help increase views on your website and with SEO rankings, but it also will position your brand as an expert authority figure. Let\u2019s say you\u2019re a financial advisor, think about common questions and challenges you\u2019ve seen and write a blog post addressing that directly. This could be something like \u201cHow Much Money Do I Need for Retirement?\u201d <\/li><\/ol><\/li>
            2. SSL Certificate<\/strong>\u00a0 – Free and Paid Options <\/strong><\/strong>
              1. Simply type in your website into Google Chrome and if you an obnoxious \u201cNOT SECURE\u201d, then reach out to your web design firm and request they set up an SSL certificate for your site. Starting in July of 2018, Google began punishing websites (in SEO rankings) if they did not have a secure connection with an SSL certificate. This can be set up for free with services such as \u201cCloudFlare\u201d. <\/li><\/ol><\/li>
              2. Google\u2019s Mobile Friendly Tester<\/strong> \u2013 Free Tool <\/strong><\/strong>
                1. This is another free tool that simply analyzes your current website and tells you if it\u2019s optimized for mobile browsers and devices. The data is clear \u2013 more and more individuals are browsing the internet with tablets and mobile phones and if your website is not mobile friendly, Google will punish your website rankings. <\/li><\/ol><\/li><\/ol>\n\n\n\n

                  Note: These are the top essential additions to a website\nthat we\u2019ve experienced after working with countless business owners, but there\nare plenty of additional tools that can be highly effective. <\/p>\n\n\n\n

                  Especially as you get into other areas of updating your\ndigital presence and working to provide an excellent user experience for your\nwebsite visitors (such as outsourcing SEO, social media marketing, pay per\nclick digital advertising such as Google and Facebook ads, email marketing,\netc.). Reach out now and we can take a look at your unique business situation\nand provide an additional list of recommended tools that we know would add\ntremendous value. <\/p>\n\n\n\n

                  Conclusion<\/h2>\n\n\n\n

                  We\u2019ve all had the experience of feeling like we\u2019re being\nripped off or that someone is being lazy, but how can we be sure if we don\u2019t\nhave all of the information or really know the industry well? <\/p>\n\n\n\n

                  How can you really trust the auto repair shop telling you that\nyou\u2019ll need an expensive $2,000 repair for what you thought was just a simple\nproblem? How would you be able to know if the salesman being paid commission\nactually had your best interest at heart? The answer is that you have the\nknowledge that empowers you to make an informed decision. We know that you will\nfeel much more confident after reading through this article around how to make\nthe right decision for your business website. <\/p>\n\n\n\n

                  Updating or building a new website from scratch is an\nimportant decision for the future of your business. Get it right the first time\nand reach out now if you have any questions at all about the information we\u2019ve\nprovided here. Chances are, success is closer than you think \u2013 reach out now\nand let\u2019s get started. <\/p>\n\n\n\n

                  Email: Dan@NorbaDesign.com<\/a>
                  Phone: (973) 922-0049<\/p>\n","protected":false},"excerpt":{"rendered":"

                  Looking for a Professional Scottsdale Web Design Firm to Update Your Business Site? We’ve Got You Covered – Your Complete Guide on What You’ll Need to Know Hiring a web design firm in the Scottsdale, AZ area can be overwhelming at first. 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