{"id":287,"date":"2019-08-23T03:05:22","date_gmt":"2019-08-23T03:05:22","guid":{"rendered":"http:\/\/www.norbadesign.com\/blog\/?p=287"},"modified":"2019-08-23T03:06:21","modified_gmt":"2019-08-23T03:06:21","slug":"what-should-you-expect-from-your-seo-audit","status":"publish","type":"post","link":"https:\/\/www.norbadesign.com\/blog\/what-should-you-expect-from-your-seo-audit\/","title":{"rendered":"What Should You Expect From Your SEO Audit?"},"content":{"rendered":"\n<p>The first key step to learning what opportunities are out\nthere for your business with an improvement in SEO rankings is to have a\ndigital marketing agency perform an SEO audit. As SEO is a complex subject,\nthere are a few key areas that will be included when Norba Design creates a\nfull SEO audit for your business website. We will go into detail with each area\nbelow and what it means to your business. <\/p>\n\n\n\n<p>The main key areas that we will focus on are the following: <\/p>\n\n\n\n<ul><li>On-Page SEO <\/li><li>Keyword Analysis<\/li><li>Backlink Analysis <\/li><li>Blog Analysis (if necessary) <\/li><\/ul>\n\n\n\n<p><strong>Part 1 \u2013 On-Page SEO <\/strong><\/p>\n\n\n\n<p>This component of the audit consists of everything that is\nincluded on your actual business website that you can control. Some examples of\nthis that are highlighted are the page speed (with a detailed report of how to\noptimize page speed for a better user experience and improved SEO rankings),\ntitle tags, keyword density, heading tags content, and whether you have an SSL\ncertificate or not (for a secure connection). <\/p>\n\n\n\n<p>We will provide an overview of where different components of\nyour on-page SEO is satisfactory, average, or needs improvement and include\nactionable steps to fix that as soon as possible. The on-page SEO is similar to\nthe foundation of the project as it\u2019s key to get this taken care of and go\nalong with all of the best practices to make sure you make it as easy as\npossible for Google to crawl and rank your business site. <\/p>\n\n\n\n<p>Some examples of the most common issues that we\u2019ve seen: <\/p>\n\n\n\n<ol><li>No SSL certificate (says \u201cNot Secure\u201d at the top\nof the browser) <\/li><li>Page speed is slower than 3-4 seconds to load\nthe homepage <\/li><li>Title tags don\u2019t include keywords they\u2019re\nlooking to rank for <\/li><\/ol>\n\n\n\n<p>If you\u2019d like to learn more about this, we include more details around how you can test your website speed with the following previous article \u2013 <a href=\"https:\/\/www.norbadesign.com\/blog\/2019-seo-basics-what-is-seo\/\">https:\/\/www.norbadesign.com\/blog\/2019-seo-basics-what-is-seo\/<\/a> <\/p>\n\n\n\n<p><strong>Part 2 \u2013 Keyword Analysis<\/strong> <\/p>\n\n\n\n<p>One of the first questions that our clients ask from us is\n\u201cwhat search terms\/keywords are we even ranking for and what does that mean for\nour business?\u201d If you don\u2019t have premium SEO tools, you are left in the dark\naround what your website is ranking for and what it means. <\/p>\n\n\n\n<p>Norba Design leverages premium SEO tools such as SEMRush\nthat provides a detailed breakdown of exactly what keywords your business site\nis ranking for, how competitive each keyword is, how often that keyword is\nsearched for in Google on a monthly basis, and other key performance metrics. <\/p>\n\n\n\n<p>Our deliverable that you will be provided with is a detailed\nExcel spreadsheet with the exact keywords that your business site is ranking\nfor with additional data to help show what it means for your business overall.\nMost importantly, we will provide you with our recommendations for what\nkeywords you should focus on. This is in conjunction with the on-page SEO\nrecommendations so that you can optimize different website pages for certain\nkeywords to optimize your site. <\/p>\n\n\n\n<p>This is one of the more important parts of the SEO audit, as\nthe main goal of any SEO campaign is to increase targeted keyword rankings for\nyour business site. <\/p>\n\n\n\n<p><strong>Part 3 \u2013 Backlink Analysis <\/strong><\/p>\n\n\n\n<p>First of all, what is a backlink? Simply put, when another\nwebsite includes a link to your business site, that is considered a backlink.\nAn example of this is if you write an article for the NYTimes and they include\nyour bio and a link back to your website, Google identifies that as a trusted\nnews source linking to your site, which naturally helps from an SEO\nperspective. <\/p>\n\n\n\n<p>Using our advanced SEO tools, we provide a detailed Excel\nfile for this component to show you exactly what websites are providing your\nbusiness site with a backlink, what their ranking is from Google\u2019s perspective\n(on a scale of 1-100, with 100 being the best). <\/p>\n\n\n\n<p>This gives great insight to the business owner as it shows\nthem if this is an area that they can improve upon. From an SEO standpoint,\ngetting consistent and high-quality backlinks is THE most important way to\nimprove your website\u2019s SEO rankings. As included in the other parts, we will\nalso provide a recommendation for how you can improve your link building,\nwhether that\u2019s something you\u2019d like to do yourself or outsource to an SEO firm.\n<\/p>\n\n\n\n<p><strong>Part 4 \u2013 Blog Analysis (if necessary) <\/strong><\/p>\n\n\n\n<p>After working with countless businesses in the SEO space,\nwe\u2019ve seen some common mistakes and themes with blog posts \u2013 business owners\nfeel like they\u2019re playing a guessing game. They aimlessly post and wait to see\nwhat will happen. What they typically don\u2019t realize is that there\u2019s a tested\nand proven best practice list to follow for posting in their blog.<\/p>\n\n\n\n<p>If a client needs assistance with this, we will analyze\ntheir last few blog posts to see what can be improved upon and then provide\nthem with a best practice checklist. Typically, the biggest mistakes that we\nnotice have to deal with content length, keyword placement in strategic\npositions, missing images in the posts, and not linking to external links and\/or\ntheir previous blog posts. <\/p>\n\n\n\n<p>We work with your business to empower your team to have all\nof the information that you need to take your business site\u2019s SEO to the next\nlevel. However, if you are too busy, we are always happy to recommend one of our\nSEO packages if we have the capacity, as we only work with a select number of\nclients each year. <\/p>\n\n\n\n<p>Ready to get started with your SEO audit? Reach out now to <a href=\"mailto:Dan@NorbaDesign.com\">Dan@NorbaDesign.com<\/a> and get the SEO\nresults that you deserve. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first key step to learning what opportunities are out there for your business with an improvement in SEO rankings is to have a digital marketing agency perform an SEO audit. As SEO is a complex subject, there are a few key areas that will be included when Norba Design creates a full SEO audit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Should You Expect From Your SEO Audit? - SEO Scottsdale - Norba Design - Scottsdale, AZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.norbadesign.com\/blog\/what-should-you-expect-from-your-seo-audit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Should You Expect From Your SEO Audit? - SEO Scottsdale - Norba Design - Scottsdale, AZ\" \/>\n<meta property=\"og:description\" content=\"The first key step to learning what opportunities are out there for your business with an improvement in SEO rankings is to have a digital marketing agency perform an SEO audit. As SEO is a complex subject, there are a few key areas that will be included when Norba Design creates a full SEO audit [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.norbadesign.com\/blog\/what-should-you-expect-from-your-seo-audit\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Scottsdale - Norba Design - Scottsdale, AZ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NorbaDesign\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-23T03:05:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-23T03:06:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.norbadesign.com\/blog\/wp-content\/uploads\/2019\/08\/seo-scottsdale-32.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1233\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NorbaDesign\" \/>\n<meta name=\"twitter:site\" content=\"@NorbaDesign\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.norbadesign.com\/blog\/#organization\",\"name\":\"Norba Design\",\"url\":\"https:\/\/www.norbadesign.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/NorbaDesign\/\",\"https:\/\/www.instagram.com\/norbadesign\/\",\"https:\/\/www.linkedin.com\/in\/dan-bergano-285696155\/\",\"https:\/\/twitter.com\/NorbaDesign\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.norbadesign.com\/blog\/#logo\",\"inLanguage\":\"en\",\"url\":\"https:\/\/www.norbadesign.com\/blog\/wp-content\/uploads\/2018\/08\/logo-dark5.png\",\"width\":70,\"height\":70,\"caption\":\"Norba Design\"},\"image\":{\"@id\":\"https:\/\/www.norbadesign.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.norbadesign.com\/blog\/#website\",\"url\":\"https:\/\/www.norbadesign.com\/blog\/\",\"name\":\"Norba Design\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.norbadesign.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.norbadesign.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.norbadesign.com\/blog\/what-should-you-expect-from-your-seo-audit\/#primaryimage\",\"inLanguage\":\"en\",\"url\":\"https:\/\/www.norbadesign.com\/blog\/wp-content\/uploads\/2019\/08\/seo-scottsdale-32.jpg\",\"width\":1920,\"height\":1233,\"caption\":\"SEO Scottsdale - Norba Design - SEO Audit\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.norbadesign.com\/blog\/what-should-you-expect-from-your-seo-audit\/#webpage\",\"url\":\"https:\/\/www.norbadesign.com\/blog\/what-should-you-expect-from-your-seo-audit\/\",\"name\":\"What Should You Expect From Your SEO Audit? 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