SEO Scottsdale – How SEO Campaigns Compare to Traditional Forms of Marketing

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SEO Scottsdale - Norba Design

How Effective is SEO in Scottsdale and Phoenix?

SEO in Scottsdale has never been more relevant to help grow your small business with a long-term digital marketing strategy. The Phoenix and Scottsdale area is extremely competitive and the simple truth is you’re not getting online leads then your competition is. It’s time to stop throwing your money away on TV, radio and newspaper ads and take advantage of your website and online presence with the assistance of an SEO firm.

This article is going to breakdown simply why your small or mid-size business needs to be investing in SEO (search engine optimization) to help grow and stay competitive. This isn’t going to be simply an opinion piece, our team put in the work to engage with local traditional marketing venues (TV channels, popular radio shows, and newspapers) to show exactly how much you can expect to pay for traditional marketing and what return you’ll likely see.

We are going to breakdown the 3 main reasons why helping out your website and your total online presence with SEO work is going to help your business grow much more effectively than going the route of traditional media below:

1. Price – What You Can Expect to Pay for SEO vs. Traditional Media

Due to confidentiality reasons, we are not going to provide the specific names of local TV channels, radio shows and newspapers that we spoke with but we did receive detailed quotes for exactly how often the ads would run, if they would help us create the ads or not, and the budget required.

The first reason why SEO is superior to traditional marketing channels is simply due to the price. The amount these companies charge to run a TV ad, radio ad, or newspaper ad is much higher than we anticipated and as we’ll cover in later points in this article, it’s not worth the return at all. Here’s what we found:

  • Scottsdale/Phoenix, AZ Local TV Channel

They recommended a plan for our team in a non-primetime slot that would run a 30 second ad on a frequency that they would choose. They mentioned that they would help create the ad only if we signed up for a locked in a lengthy contract.

The total price they told us was approximately $10,000 to $16,000 per month

  • Scottsdale/Phoenix, AZ Local Radio Channel

This company recommended that we advertise by creating our own 30 second ad that would play 15 times per week.

The total price they told us was approximately $8,200 per month

  • Scottsdale/Phoenix, AZ Local Newspaper

The company that we spoke with suggested that depending on the size of the ad that we took out and the frequency obviously it would impact the price differences, but for the recommended package they suggested / frequency of how often the ads run it came out to be around $6,200 to $8,500 per month

We see it all the time, companies get complacent and they don’t even consider the return on investment (ROI) that they’re receiving from these traditional media venues. Especially for companies that have been around for a while, it’s just par for the course that they spend X number of dollars per month on their marketing budget.

What Can You Expect to Pay for SEO?

Of course every digital marketing strategy is different so the range varies, but from what we charge at Norba Design and some other info that we’ve received from other companies in the industry and clients we’ve spoken to, the price range typically falls anywhere between $500 to $3,500 per month on average for SEO campaigns.

Even on the more expensive end of that range, that’s still considerably less money than to be expected to run traditional media ads. For the next reason, we’re going to start discussing the effectiveness of SEO vs. traditional media by going over the targeting.

2. Targeting – Where Are Your Ads Going?

Let’s use the example of a TV ad for this point and we’ll say that you own a business that does professional catering. You pay local television station over $10,000 per month to run ads and they give you some breakdown of how they will try to target.

They’ll tell you that they’ll run the ads at 7 to 9 pm, but because it’s primetime they’re going to have to charge you more. They figure that the decision makers of companies will be home from work and that way you can try to reach your target audience of those in need of catering services. What’s the issue with this? It’s a hope and pray strategy.

No matter what they say when you purchase those ads, they have absolutely no idea if you’re going to get a single client from those television advertisements. They don’t know if your target audience will be watching and it’s all just educated guesses.

When you work with an SEO firm, you’re targeting keywords that consider the following:

  • Targeting someone local (ex. “Scottsdale Caterers”)
  • Targeting someone looking for EXACTLY what it is that your business offers (ex. “Best Scottsdale Caterers”)
  • Targeting someone who is at the end of the buying cycle and ready to purchase your product/services as soon as possible (ex. “Scottsdale Caterers Near Me”)

Search engine optimization is not just hoping and praying that the right person sees your ad and doesn’t mute the TV or get up to grab a snack while your ad is playing… it breaks down exactly what your business does and matching that with keywords that your potential customers are searching for and puts you right in front of them.

3. Sustainability – What Do You Have to Show for The Money You Paid?

You decide that it’s time to invest in your business this year, you hear the nice pitch from the radio channel employee telling you all of the benefits of running ads with their business and you decide to invest the expense $8,000 + per month to run some ads.

The first month isn’t as you expected, but your contact at the radio channel tells you that it’s normal and you need to double down and invest in more ads… maybe after a few months you decide that this isn’t working. What do you have to show for all of that hard-earned money that you spent? Absolutely nothing.

Those expensive ads that you paid for are nonexistent, they are gone and have absolutely no longevity.

When you work with an SEO firm, even if you decide after 6 months to a year that you want to move in a different direction, you have your business website on the front page (if they did their job correctly), increased traffic to your website, high-authority online publications discussing your business and linking back to your site, and an actual asset to your business to bring in leads.

The following link does an excellent job of breaking down the ROI for traditional vs. digital marketing efforts – https://www.lyfemarketing.com/blog/digital-marketing-vs-traditional-marketing/

If you’re ready to stop wasting your hard-earned money on traditional marketing and instead want to get real results, reach out now to receive your free SEO audit that will breakdown exactly what’s going on with your current business website:

[email protected]
(973) 922-0049

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